"You will never get the licence agreement your technology deserves. You get the licence agreement you negotiate. With this in mind, it is important for inventors, licensing professionals and intellectual property lawyers constantly to hone their negotiating skills". So begins "Strategies for Negotiating Licenses", as good and readable a piece of advertorial as you will find anywhere. The author is David Wanetick (Managing Director at IncreMental Advantage) who teaches Valuation of Early-Stage Technologies and Negotiating Licensing Agreements at The Business Development Academy.You can read the full text here (it's over 5,500 words long but doesn't feel like it). The challenge to readers is this: can you add any key points to those the author makes? If so, please feel free to post them below. If you can't get the Comments facility to work (usually because your software has disabled all pop-ups), then email me here instead and let me know: I'll post the comment for you.
