CD outfits are bound to become more interesting – superstar Mariah Carey is leading the way into ad-supported CD releases.Her album release Memoirs of an Imperfect Angel scheduled for 15 September will come with a 34-page mini-magazine co-produced by Elle magazine, full of lifestyle ads from luxurious brands such as Elizabeth Arden, Angel Champagne and the Bahamas Board of Tourism.
The idea behind this? More profits of course, for everyone involved, as Billboard reports:
"The idea was really simple thinking: 'We sell millions of records, so you should advertise with us,'" said Antonio "L.A." Reid, chairman, Island Def Jam Music Group, a unit of Universal Music Group. "My artists have substantial circulation - when you sell 2 million, 5 million, 8 million, that's a lot of eyeballs. Most magazines aren't as successful as those records."
If proving successful, it won’t take long time that also lesser known artists will try out this unprecedented form of advertisement. Let’s hope they will stay in tune with their fans and pick the right brands…
