Wednesday, May 6, 2009

Google and the value of brand advertising

Jim Spanfeller, president and CEO of Forbes.com, has some interesting thoughts on Google and the relative value that is generated in Redmond: he wonders whether Google is being disproportionally compensated “for what is fundamentally other people’s work”.

In his article, available on paidContent, he writes:
At Forbes.com, we have estimated that Google makes roughly $60 million a year directing folks to our site. And by the way, 40 percent of those dollars are derived from the search terms of Forbes, Forbes.com or Forbes Magazine—simple navigation. Seems like a very nice chunk of change for simply being there.”
More about Eric Schmidt (Google CEO) calling the Internet a "cesspool" and on branding and relevance here.