Groggle for Google

Google has entered into a settlement agreement to stop an alcohol price comparison website from setting up as Groggle. The soon-to-be-launched Australian site will locate cheap alcohol based on a post code search. Last September, it filed an Australian trade mark registration for Groggle, which Google opposed in April.

As part of the settlement, the name Groggle has been abandoned in favour of Drinkle. Further details of the settlement are unknown, but one thing can be seen - Drinkle has had six months of publicity beside one of the world’s most valuable brands. While the company said it did not have the financial backing to fight a legal battle, it may not have got bad value out of this dispute.