BrandRepublic reports that News Corp has taken total control of mobile media company Jamba! (a.k.a. Jamster) by buying internet outfit VeriSign's 49% stake for about US$200m (£115m). News Corp previously acquired a controlling 51% stake in Jamba! from VeriSign back in 2007, when it paid a reported $188m (£108m).Jamba! creates electronic media content such as wallpaper, ringtones and games for mobile phones, as well as short, made-for-mobile episodes of certain Fox television shows.
What is remarkable is the very high price that can be commanded for a business that licenses some of the most ephemeral and transient species of intellectual property on the market.
