Readers of this weblog may be familiar with Tech Transfer e-News and Technology Transfer Tactics, published by BizWorld Inc. The same company is now launching what it terms "the world's first and only monthly newsletter exclusively devoted to successful IP marketing", Intellectual Property Marketing Advisor. According to BizWorld,
Bold claims -- but you can judge them for yourself. For details of how to obtain an inspection copy, click here."This "how to," practical periodical is written for tech transfer, research, commercialization, and licensing professionals. Its mission is to help build marketing capabilities and expertise by providing expert strategies, case studies, and best practices in IP marketing. Each article is carefully targeted to help TTOs and other organizations find and attract more licensees for their IP, bring in more revenue, and promote their efforts among researchers, administrators, and other key stakeholders. “
This monthly guidance will help spur the commercialization of innovations and other IP," said Bizworld Chairman and Publisher Leslie Norins, MD, PhD. "The need is greatest in the academic and government research sectors. Their budgets are under pressure. But they’ve got cabinets full of invention disclosures and patented innovations just gathering dust -- and bringing in no royalties. More effective, aggressive marketing is the 'missing link' in the commercialization chain that will bring in more licenses, and more royalty revenue"."
