Friday, April 30, 2010
The deal is expected to provide a lifeline to struggling Palm - their share price went down over 53% this year - and gives HP the chance to concentrate on the smartphone consumer market owning the end product.
According to the New York Times, Palm has 452 patents and another 406 applications on file. Research firm MDB Capital was reported to value Palm’s portfolio of patents at approximately US$1.4 billion; they believe the value of Palm’s IP alone is worth between US$8 and US$9 per share.
More information can be found here and here.
"The BrandZ Top 100 is the only ranking based on a brand valuation methodology that is grounded in quantitative customer research and in-depth financial analysis....Insights into customer behavior and brand strength come from WPP's unique BrandZ database -- the world's largest repository of brand equity data. Covering thousands of brands and based on more than a million interviews, it provides a detailed, quantified understanding of customer decision-making the world over. Financial data are sourced from Bloomberg.com, analyst reports, Datamonitor regulatory bodies, Millward Brown Optimor's consultants then prepare financial models for each brand that link brand perceptions to company revenues, earnings, and ultimately shareholder and brand value.The valuation methodology is similar to that employed by analysts and accoutants. Brand value (BV) is derived from each brand's ability to generate demand. The dollar value of each brand in the ranking is the sum of its predicted future earnings, discounted to a present day value. An important element of the overall calculation is brand contribution (BC), the portion of earnings that can be considered to be driven by brand equity, which is presented as an index from 1 to 5 (5 is the highest); an additional metric is brand momentum (BM), which indicatews each brand's short-term growth potential. This is presented as an indexed figure that ranges from 1 to 10 (10 is the highest)."
Thursday, April 29, 2010
"... Fair use and other limitations on copyright themselves generate significant economic activity—$4.7 trillion in 2007.While it is conceded that analyses of this nature are "notoriously imprecise, in some cases amounting to little more than guesswork", the article suggests that the evidence-based approach offers a "useful corrective to simplistic views" on strengthening IP law.
The Computer and Communications Industry Association (CCIA), which counts Google and Microsoft among its members, today rolled out a report (PDF) on the value of fair use, one that tries to answer the question: "What contribution is made to our economy by industries that depend on the limitations to copyright protection when engaged in commerce?"
The method is similar to that used in several prominent piracy studies; in this case, the "fair use" industries are divided into "core" and "non-core" companies, depending on how important fair use is to their very existence. Economic activity and payroll numbers can then be crunched from this data, offering a rebuttal to any view of fair use that sees it as a mere afterthought in copyright law, one good for protecting YouTube parodies but not much more.
The CCIA report's numbers are staggering. The "fair use economy" accounted for 23 percent of all US real economic growth between 2002 and 2007. Fair use industries (core and non-core combined) generated $4.7 trillion in 2007. And "about one out of every eight workers in the United States is employed in an industry that benefits from the protection afforded by fair use. ..."
Wednesday, April 28, 2010
"GKN returned to profit in the year’s first quarter with its best performance since the start of the recession. The engineer reported a 50 per cent increase in automotive sales to £852 million and a trading profit of £51 million, compared with a trading loss of £47 million in the first quarter of last year.The idea seems ingenious but I have this nagging doubt in the back of my mind that there's a fatal flaw somewhere along the way. Can any of IP Finance's tax-savvy readers help?
The company, which has cut three dividend payments and made 7,000 staff redundant since the start of the downturn, also said that it would address its £510 million pension fund deficit through a radical plan to direct licensing income from its own name into the defined-benefit scheme. ...
The next triennial review will be completed by the end of the year, but the latest gross deficit figure for the scheme is £510 million. To try to close that gap, GKN has agreed with the pension fund trustees to create an asset-backed cash payment scheme that will put £30 million a year into the pension fund for 20 years.
Cash currently payed by GKN businesses around the world to use the GKN trademark — in effect, an internal licensing fee — will be channelled into the pension scheme. This will be supplemented by rental income from five of the company’s UK properties. The asset-backed cash payment scheme has been valued at £331 million.
Tuesday, April 27, 2010
Sunday, April 25, 2010
Briefly, “ambush marketing” refers to all strategies used by companies to promote their brand during large-scale events (usually sporting events) without paying an expensive fee (the 2006 FIFA World Cup fifteen official Partners paid around €40 million each according to the Daily Telegraph) for the status of “official sponsor” and for the bundle of rights and commercial privileges that goes with it. Perhaps the most interesting feature of “Ambush Marketing”, and certainly the most frustrating one for official sponsors and for the organizational committees in charge, is that such marketing stratagems have been conceived to have a strong impact in the media while remaining fully compliant with all applicable legislation. Nike holds the reputation of ambush marketing mastermind, because its marketing teams always find original ways to fully profit from the popularity of a major event while pushing its rivals back into the shadows (Puma knows a little bit about ambush marketing too ... Ask Lindford Christie!).
In their quest for sponsors, event-organising committees or sports federations such as the ICO or the FIFA are faced with the so-called free-rider problem. It is not possible to prevent companies from advertising during the event on the basis that they are not officially affiliated with it, unless what they do is against the law. Moreover there are many other ways to advertise a company rather than paying the requested sponsorship fee. By being the official sponsor of a popular sportsman for example, a company can also enjoy a high level of visibility nonetheless. To overcome this free-rider problem, committees must make sure that they use all the legal means at their disposal to prevent ambush marketing, while offering a maximum of visibility to officially affiliated partners.
As Du Toit suggests, the legal means to prevent ambush marketing are relatively limited notably in the area of trademark law, as the measures taken for the forthcoming World Cup demonstrate. The World Cup has been designated as a “protected event” in terms of section 15A of the Merchandise Marks Act 1941.
Nevertheless committees and federations have been learning from their previous mistakes. Therefore in order to face this lack of legal protection that could compromise the stability of this fragile sponsorship system and avoid successful ambush marketing, they created a safety net protecting the interest of official sponsors through a systematic use of contractual means. To that extent once being awarded the 2012 Olympic Games, London has been immediately required to sign the “Host City Contract”, which oblige them to respect all commitments made in the bidding process including the protection for the official sponsors. As a result the London Olympic and Paralympic Games Act 2006 entered into force with specific chapters concerning advertising and trading. Likewise for the World Cup, every host city has been required to sign similar “host city agreements” with the FIFA.
It is probably too soon to say if such measures will be sufficient to thwart the underhand ambushing plans of renowned “rogue” companies like Nike, Pepsi or Mastercard during the immanent World Cup and the next Olympic games. Let’s be patient and, to quote Du Toit, let the games begin.
According to Jon, the likely programme will include:
- IP in early stage companies
- The management team's knowledge of IP
- Divergence between the IP and the product/service being sold
- The patent landscape
- Variations in due diligence with the amount to be invested
The meeting is open to non-members as well as members of LES. More information is available here.
By way of quick summary, let us characterize cloud computing as the provision of various computer-related services where the user makes use of services accessible from a remote site instead of from the user's own IT resources. The underlying idea is that such sevices should be provided as a ultility analagous to electricity and water. While the concept was first floated in the 1960s, it entered the mainstream only in the last decade due to a series of hardware, communication, software and financial considerations. Two aspects are particularly noteworthy.
Against this backdrop, who might win and who might lose? Permit me to propose the following list.
1. Manufacturers of hardware and communications equipment--They will be called upon to provide the computer centres with the necessary equipment to support and expand these facilities.
4. Owers of the computer centres--It is Amazon.com that is widely attributed with first seeing the commercial possibility of making use of excess capacity in its computer centres to provide storage and access capablities. Whether true or not, it appears that a number of computer-related entities--e.g,, Amazon.com, Google, Microsoft and IBM--will come to dominate the infrastructure for cloud computing.
Friday, April 23, 2010
Malta has been reasonably tax-efficient for IP income, but this will put the country on a par with Ireland for patents, depending on the level of the cap. Under EU pressure, Ireland extended its exemption on patent royalty income to include royalties received in respect of non-Irish patents granted after 1 January 2008. A similar cut-off date for the Maltese exemption would seem to be likely, if only to appease the EU.
"The whole episode makes depressing reading. The easy bit is that universities want a fair and reasonable return on their IP; commercial risk-takers like Allergan want the chance to milk the market when they have a winner on their hands, to compensate them for the investment cash wasted on failures; academics want recognition and reward; university administrators want a quiet and stable routine -- and everyone who is part of any decision-making process is entitled to make its decisions on the basis of the best information available both to it and to the other parties at the time negotiations take place.The seven-year dispute has at last been settled by the payment of US$20.2 million, leaving Renee Kaswan free to concentrate on promoting her non-profit organisation IP Advocate. According to her organisation's press release,
While it is difficult not to feel sympathy for Dr Kaswan's position, it is equally hard to dismiss entirely the notion that the best market analysis is that which has been enriched by hindsight. We are hardly likely to reach that nirvana in which royalty rates are computed on the basis of a full exchange of all market intelligence between the parties, or fixed and varied by a third party 'wise man'. The best we can do at the moment is either to provide a mechanism for the variation of royalties that is less likely to confer a one-sided advantage than Allergan's pay-off clause, or which enables the rates to be revisited and revised on the occurrence of specified acts or events".
"The original licensing deal Dr Kaswan structured for the University of Georgia with Allergan would have netted the university more than $300 million. But Allergan secretly persuaded UGARF to negotiate a buy-down deal behind closed doors, excluding Dr. Kaswan from renegotiations of her patents’ license. UGARF agreed to accept a severely undervalued monetization of its future royalties, drastically affecting the revenue flow to the university, the inventor and the taxpayers of Georgia. In the end, UGARF received $76 million from Allergan in total, while Allergan projects several billion in Restasis revenues.
“What should have been a moment of triumph, for me and for UGA, immediately turned into a legal morass involving frivolous and costly litigation, distracting me from my life’s work,” said Dr. Kaswan. “I want to help create a system in which inventors are protected from this kind of behavior in the future, so they can focus on the research and discoveries that will cure diseases and improve lives.”
Sunday, April 18, 2010
As a result, the flavour of the month (actually, the last 12-24 months) has been to (re)migrate to a subscription fee model. Getting people to pay for their use and access of online contents, so the argument goes, will provide a more reliable and substantial basis to garner profits from such online activities. However, the move from advertising to a fee-based model has proved elusive. As Craig Moffett, a media guru at Sanford Bernstein, said in a recent interview, content owners tend to talk a good name when it comes to charging users, but the actual evidence about how widespread the implementation of this change of approach has been is extremely spotty. It is not so easy to convince someone to pay for something that it has previously received for free.
According to Anthony, a decade ago Major League Baseball (MLB) took the step of creating a free-standing entity called Major League Baseball Advanced Media (MLBAM), to which all 30 teams signed over control of their digital assets. Each of the teams then forked over to MLBAM a million dollars a year, for several consecutive years, to fund MLBAM's activies. The purpose of MLBAM was then to find ways to monetize the baseball experience in the digitial context.
What followed was a variety of different efforts to make money online from the use of the sporting contents, starting from audio feeds, moving on to streaming visual feeds, expanding the platform from the computer screen to the iPhone, providing condensed forms of the game, giving mobile alerts, and supplying virtual play-by-play coverage. All the while, the business model focused on extracting subscription fees from baseball fans as the primary means to fund these various forms of provision of on-line contents.
And so the question: Just how central can the MLBAM model be for generating sports revenues from providing online content? Stated most generally, will online content for sports events replace or complement income from other sources? Fans will continue to pay for tickets to see the live event; television and cable will continue to broadcast the sporting event to a much wider circle of supporters; and club paraphanelia will be merchandised, at least for the most prominent clubs. It does not seem to me that the various online MLBAM content products will replace these sources of income.
Thursday, April 15, 2010
"While many in the biotech and pharmaceutical sectors see outright acquisitions gaining preference with cash-strapped biotech companies, the out-licensing of development programmes remains a popular option for cash-rich rights owners confident of the value in their programmes. Nevertheless, in the context of the current climate, it is imperative that a licensee understands the implications of their licensor becoming insolvent and is aware of the practical steps that can be taken to protect its licence.
This article explores the consequences for a licensee of a licensor becoming insolvent under English law. Issues considered include the possible disclaimer of a licence by a liquidator and the ability of a licensee to enforce its rights in the event of a possible disposal by a liquidator or an administrator of the intellectual property assets licensed to the licensee.
The article then goes on to advise on the viability of the different ways a licensee can protect its licence and ways of mitigating risks. These options include assignment of ownership of the intellectual property in question, entering into co-ownership arrangements and taking security over the licence.
The article references several legislative provisions, case law authorities and academic authority to give a broad view of the risks and options for a licensee on the insolvency of the licensor".
"The application by a taxable person of goods forming part of his business assets for his private use or that of his staff, or the disposal thereof free of charge or more generally their application for purposes other than those of his business, where the value added tax on the goods in question or the component parts thereof was wholly or partly deductible, shall be treated as supplies made for consideration. However, applications for the giving of samples or the making of gifts of small value for the purposes of the taxable person’s business shall not be so treated".In brief EMI, a company engaged in music publishing and in the production and sale of recorded music, distributed free copies of music recordings on vinyl records, cassette tape and compact discs to various persons in order to promote newly released music. EMI maintained that such distribution was necessary for its business, since it enabled the company to assess the commercial quality of a recording as well as its viability in the marketplace. Part of its promotion strategy was to distribute CDs to individuals who were in a position to influence consumer behaviour (such as individuals working in the press, radio stations, television programmes, advertising agencies, retail outlets and cinemas), and to 'pluggers' -- music promoters who distribute CDs to their own contacts. EMI hired both internal pluggers and external pluggers on the basis of their expertise or success in promoting recordings.
For those purposes, EMI supplies recorded music in different forms: ‘watermarked’ compact disc recordables (‘CDRs’) bearing the name of the recipient and allowing any copies made to be traced back to the recipient; un‑watermarked CDRs supplied in a white cardboard sleeve; ‘sampler’ CDs supplied in a cardboard sleeve bearing the same artwork as on the finished album; or ‘finished stock’ CDs in their definitive form ready for sale to the public. The latter bore a sticker stating ‘Promotional Copy Not For Resale’; the others stated that ownership and title remained vested in Virgin Records Limited, a subsidiary recording label of EMI. The ‘finished stock’ was given to artists, their management and publishers, agents and any other media contacts whom EMI felt it necessary to have the finished product. Around 90% of promotional CDs were sent to named individuals, with some recordings also being sent individually to more than one person working for a single organisation. For any given single release, around 2,500 free copies were distributed (3,000 to 3,750 for albums). A single plugger might receive up to 600 free recordings for onward distribution. These figures are trivial, given that a top-selling CD album may sell millions of copies.
From April 1987 until early 2003 EMI accounted for VAT on these recordings. Thereafter, taking the view that the national legislation was incompatible with Article 5(6) of the Sixth Directive and that, as a consequence, no VAT was payable, EMI requested the Commissioners for Her Majesty’s Revenue and Customs to pay it all back. The Commissioners said "no", so EMI sued them. The Commissioners then asked EMI to pay the VAT it refused to pay from 2003. The London VAT and Duties Tribunal then referred to the Court of Justice the following questions for a preliminary ruling:
‘(a) How is the last sentence of Article 5(6) of the Sixth Directive to be interpreted in the context of the circumstances of the present case?The Advocate General's Opinion advises the Court to rule as follows:
(b) In particular, what are the essential characteristics of a “sample” within the meaning of the last sentence of Article 5(6) of the Sixth Directive?
(c) Is a Member State permitted to limit the interpretation of “sample” in the last sentence of Article 5.6 of the Sixth Directive to
(i) an industrial sample in a form not ordinarily available for sale to the public given to an actual or potential customer of the business (until 1993),
(ii) only one, or only the first of a number of samples given by the same person to the same recipient where those samples are identical or do not differ in any material respect from each other (from 1993)?
(d) Is a Member State permitted to limit the interpretation of “gifts of small value” in the last sentence of Article 5.6 of the Sixth Directive in such a way as to exclude
(i) a gift of goods forming part of a series or succession of gifts made to the same person from time to time (to October 2003),
(ii) any business gifts made to the same person in any [twelve] month period where the total cost exceeds £50 (October 2003 onwards)?
(e) If the answer to question (c)(ii) above or any part of question (d) above is “yes”, where a taxable person gives a similar or identical gift of recorded music to two or more different individuals because of their personal qualities in being able to influence the level of exposure the artist in question receives, is the Member State permitted to treat those items as given to the same person solely because those individuals are employed by the same person?
(f) Would the answers to questions (a) to (e) above be affected by the recipient being, or being employed by, a fully taxable person, who would be (or would have been) able to deduct any input tax payable on the provision of the goods consisting of the sample?’
"'Applications for the giving of samples’ in the second sentence of Article 5(6) of Sixth Council Directive 77/388 ... means:The Advocate General seems to have taken a fairly sympathetic view of the use of samples as a means of promoting a business -- a practice which is common in many other areas of IP exploitation. He said:
– any supply by a taxable person;
– for the purpose of promoting future sales of a product (being goods for VAT purposes);
– to an actual or potential customer or a person who, owing to his particular position, is able to influence the exposure to market of that product;
– of one or several items of goods that serve as examples of that product by retaining all the essential properties of the product as to its quality and characteristics, and thus enabling the recipient, his customers, or others receiving communications from the recipient to assess or test the nature, properties, and quality of the product.
(2) Member States may fix a ceiling for the monetary value of a ‘gift of small value’ referred to in the second sentence of Article 5(6) of Sixth Council Directive 77/388, taking into account the general price and income level and other economic circumstances of that Member State, provided that the ceiling is not so low as to make Article 5(6) meaningless or inapplicable, or so high as to deviate from what ‘small value’ might be understood to mean in common language, and if individual exceptions to the ceiling may be allowed in circumstances where that is justified by objective reasons. Applications for the making of gifts of small value in that provision means individual supplies by a taxable person. The Member States may not apply the ceilings referred to above cumulatively to several gifts made during a defined period of time.
(3) It is for the national court to determine who the recipient of an application within the meaning of the second sentence of Article 5(6) of the Sixth Council Directive 77/388 is, having regard to all the circumstances of the specific case. With regard to the VAT treatment of an application under the second sentence of Article 5(6) of this directive it is irrelevant whether or not the recipient of the application is entitled to deduct input tax".
"98. While the prevention of tax evasion is an objective recognised and encouraged by the Sixth VAT Directive, and while Member States have legitimate interests in taking steps to prevent possible tax evasion, the United Kingdom has not provided any evidence to suggest that there is a real risk of tax evasion here.
99. For my part, I do not think that such a risk seriously arises in relation to ‘applications for the making of gifts of small value’ for business purposes, unlike the obvious risk of tax evasion in situations covered by the first sentence of Article 5(6) of the Sixth VAT Directive.
100. In the context of cumulative gifts in progressive inheritance taxation or progressive stamp duties applicable to transfers of real property, for example, it is important to take into account all transactions during a defined period, since there is an incentive to circumvent the progressive effect of tax by dividing a large transaction into a series of smaller ones. In the VAT context, however, such a cumulative approach has no support in the text of the second sentence of Article 5(6) of the Sixth VAT Directive. It would also make the VAT status of an application dependent on other earlier or later applications as, for example, the VAT status of a gift under the set limit would change afterwards if the recipient received another gift from the same taxable person, raising the combined value of the two gifts over this threshold. This would be contrary to the idea that each VAT transaction should be treated on its own merits and not altered by earlier or subsequent events.
101. I do not see any danger of taxable persons making gifts in unjustified amounts if they genuinely act for business purposes. The general rules and principles concerning fiscal control, abuse of law and tax evasion are sufficient to overcome attempts to circumvent the requirement of ‘small value’ for VAT exempt gifts.
102. A literal application of cumulative ceilings would require that taxable persons keep records of who they give gifts to. In my view, this goes beyond the invoicing and accounting requirements set out in the Sixth VAT Directive. In addition, it would be too burdensome if taxable persons were required to remember the person to whom they gave calendars, pens with logos, or other similar gifts".
Wednesday, April 14, 2010
The patent pool is intended to facilitate the creation of lower-cost generic drugs in developing countries, and to facilitate innovation in needed areas, such as AIDS medicines suitable for children. It does this by creating a “one-stop shop” for the licensing of needed technology, which reduces the costs of searching for patent holders and drawing up agreements with several different owners.
It is not immediately apparent what the long-term impact of the pool will be upon the proprietary and generic sectors of the pharma industry. Clearly the reduction of transaction costs should benefit everyone. UNITAID's mission is
"to contribute to scaling up access to treatment for HIV/AIDS, malaria and tuberculosis, primarily for people in low-income countries, by leveraging price reductions for quality diagnostics and medicines and accelerating the pace at which these are made available".
The Black List, which goes public on 24 April, scores companies from the Russell 1000index of large-capitalization stocks in areas such as financial, governance and human rights. Abercrombie & Fitch, Lorillard, and Weight Watchers are mentioned as being among those mentioned. Silverstein adds:
"Interestingly, the magazine claims that the best corporate citizens had a three-year return on shareholder value of 2.37, whereas the 30 black listed companies had a negative return of 7.38 percent – proving that it literally pays to be a good guy".This is by no means certain: is it causation or correlation and, if causation, in what way? Perhaps good share performance breeds greater transparency as a response to increased inquiries and the demands of compliance with due diligence. Silverstein then asks whether inclusion in the Black List will give any of the companies a black eye in terms of their brand image:
"Companies tout their appearance on positive lists and highlight accolades received for customer service or product quality. Quality awards given out by J.D. Power and Associates, for example, are often used in product promotion. So will companies on The Black List launch a PR effort to combat the negative effect on their brand image – or will they just shrug it off and ignore it?I think that there is little risk of brands such as Abercrombie & Fitch being affected: the power of the brand lies in its link between a company's products and its customers. The A&F marketing pitch and advertising strategy are aimed at a very different -- and very much larger -- readership than the 20,000 corporately aware subscribers to Corporate Responsibility magazine.
The companies on The Black List may have already answered that question: ... none of them responded when the magazine contacted them for comment".
Monday, April 12, 2010
The seminar is priced at £50 plus VAT per person. Those lucky enough to attend will get 3 CPD points, a pleasantly tasty lunch and, if all else fails, a decent sleep in warm and protective surroundings. The seminar will take place from 11am-3pm; 10:30am registration.
You can view the full programme here. Booking arrangements here.
Thursday, April 8, 2010
My goal in this post is not to revisit generally the argument pro and con, but to consider how the issue was recently addressed by the wide-circulation business weekly, Bloomberg Business Week, in article entitled, "The 'Troll' That Tocks Off Techies", which was published on February 15 under the byline of Rachel King. More specifically, in an effort to bring the pro and con of "patent tolls" within the scope of an apparently self-imposed one-page limit, the article brings snippets and quotes that are apparently intended to give a flavor of the various positions on patent trolls. That said, the article contains several hard-to-understand comments that reflect the mushy boundaries that have been emerged in connection with the patent troll debate.
1. "Critics say trolls try to apply patents that are too broadly defined or that cover ideas that existed before the patent was granted. Many say the entire U.S. patent system needs reform. But for inventors who alone can't take tech companies to court over meaningful innovations, the Acacias [company that acquires patents and then seeks to obtain fees for their use--NJW] of the world play a vital role."
COMMENT: I guess I need some help here. What exactly is the "market" for patents here? Why do "nonpracticing entities" (i..e.,"patent trolls") solve the "transparency" problem resulting from nondisclosure agreements? What indeed is the "transparency" problem? Why should I care that the "transparency" problem is solved?
COMMENT: It's a bit hard for me to follow this claim. If this VC went into these investments without being aware of the likelihood of possible third-party patent suits, they have a due diligence problem. If this VC was aware of the risk of possible suit, then one would assume that this risk was priced into the terms of the acquisitions. Further, if the lasuit is "frivolous", the patentee also has to weigh the risk of pursuing a suit against the possibility that it may lose the case.
"... [W]e should not focus so much attention on labeling particular plaintiffs as trolls or not, but instead on making sure that the patent rules provide patentees of all types fair compensation but not opportunities for hold-up."How the business journalists will react to this sugestion is an open question.
Sunday, April 4, 2010
Topic covered are
* Ownership and Control of IP: What are the Key Issues?The full brochure and speaker details can be seen here. There's even a "Compose an Anthem" competition (here), for which the prize is complimentary admission. IP Finance team member Jeremy is in the chair. See you there?
* Ownership and Control of IP in Joint Ventures and Collaborations
* IP and Abuse of Control
* Commissioned Works and the Special Position of the Independent Contractor
* Inventions and Innovations Created by Employees: who Owns, who Controls?
* Extra Remuneration for Employee Inventors: When is An Employee Inventor Entitled to Additional Remuneration?
* Ownership and Control of IP: Practical Guidance for Acquisitions
Thursday, April 1, 2010
"EVO Electric's effort to bring axial flux technology motors from a lab to the market highlights the company's entrepreneurial spirit," says Frost & Sullivan Research Analyst Bharath Kumar Srinivasan. "By developing a large network of partners in industry and in the financial community, EVO Electric has succeeded in commercialising its unique technology and pioneering the use of large axial flux machines in the automotive industry."
EVO is a spin-out from Imperial College London. Espacenet and the UKIPO online journal suggest several published and unpublished PCT patent applications filed initially by Imperial and latterly by EVO itself. However, no mention of these patent applications is made in the press release, which instead highlights innovation in business processes aimed at increasing the value of the product and company:
“Engineers are involved in any brain-storming session to put forward ideas and improvements on existing products” it notes. “Based on the ease of implementation and resource requirements, the best ideas resulting from the session are short-listed and implemented either immediately or after strategic analysis. This process adds value to the product at no additional cost to the customer or EVO Electric, while keeping the employees motivated and highly involved.”
- The higher power/torque density of EVO Electric's motor/generator, which enables a customer to reduce the overall weight for a given power rating, thereby increasing the efficiency and/or range;
- Focus on technology applications with near-term potential, such as commercial vehicles (taxis, delivery vans, buses, trucks) and military power generators;
- Focus on planned areas, for example R&D and business development, so that the various tasks do not spread its financial and human resources too thinly;
- Partnerships with Tier 1 automotive suppliers to improve market presence and enable the technology from EVO Electric to be manufactured based on the expertise of Tier 1 suppliers;
"Accountants and finance professionals must understand Intellectual Property (IP) issues to help their business clients, says ACCA [the Association of Certified Chartered Accountants] and the Intellectual Property Office (IPO) ... in a new guide produced jointly by the two organisations.Though described on its face as a Technical Paper, the document-- which you can download here -- is just 12 sides long. Discount pages 11 and 12, which are devoid of information, and the front cover; that leaves 9. Discount page 2, since it is the Foreword, and page 10 which contains the quiz. That leaves 7. Let's not mention the substantial white space on pages 3, 4, 5, 6, 7 and 9. All in all, there's precious little information concerning IP and, while it's better than nothing at all, it stands in stark contrast to the sort of material which accountants are expected by their own professional organisations to comprehend in the discharge of their professional duties.
Called "Intellectual Property and the Practising Accountant", the report is a guide for finance professionals to help them get to grips with the nuances of IP, from trade marks to patents. It also includes a quiz at the end of the report, so readers can test their understanding of the issues.
The report says that for most businesses, intangible assets represent well over half of corporate value. Yet according to IPO research, over 96% SMEs have never tried to assess what their IP is worth.
Robin Webb, Innovation Director at the Intellectual Property Office says: "Intellectual property is often a hidden or under exploited asset, as many companies struggle to identify, manage and protect it. I believe that accountants who have a basic familiarity with IP will advantage both themselves and their clients by reading this report."
"For many accountants, the ability to recognise that a firm should think about its IP management and signpost the IPO website as a resource to start at, will itself be a useful service."
John Davies, head of business law at ACCA, says: "Businesses survive by being good at what they do, and doing those things in original ways. But success inevitably leads to imitation, and at some point most small firms will need to take steps to safeguard their intellectual property. As accountants are the most frequently used source of business advice for small firms, they are uniquely placed to help their clients protect and exploit their intangible assets."
"As well as giving firms an edge over their competitors, protecting IP can also prove an additional source of revenue - for example, leasing a name or a logo to another organisation", adds John Davies. "And businesses should be aware that they are entitled to take legal action if another corporate body adopts the same, or a misleadingly similar name."
For firms, factoring IP into their business plan means understanding complex issues. For example, are UK trademarks valid in Europe? If a website is designed by a contractor, who owns the copyright? Neither is there any hard and fast way of quantifying IP; should it be the set-up cost of intangible assets, their market value, or their future worth which is costed?
"SMEs will likely have all sorts of questions," concludes IPO's Robin Webb.
"To gauge the full value of their IP and protect it accordingly, it is critical that their most trusted advisers are well-equipped to answer these queries."
Sample information contained in the document: Under Key Facts the following is stated:
"* In many sectors the average royalty rate turns out to be 5% of net sales" [It's difficult to imagine how this gem might be deployed].Please draw your own conclusions.
"* Patents expire after 20 years, so as they end their life their value will fall" [But most patents have expired or been allowed to lapse long before that period. The fact that a patent is kept in force to the bitter end suggests that it's generating real income or commercial advantage ...].